Platinu Pilluchina · 2021
Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina
- A' Design Award Platinu Premiu 2021 in Pilluchina
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina
Pepsi NFL Limited Edition nisqaqa huk upyana lata churanakunam, México suyupi qhatunapaq ruwasqa. Tawa latakunam tawa americano futbol equipokunata yupaychan: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders hinaspa New England Patriots. Sapa latam kikin equipopa llimp'inkunata apan. Huk kawsayniyuq siq'iy ruwaymi pukllaqkunata hatunchasqa cuerpoyuqta rikuchin, chay deportepa kallpayuq kayninta rikuchinapaq. Latakunaqa aluminiomanta ruwasqam kachkan, ancha sut'i offset imprentawan siq'isqa. Kay churanakunaqa huk digital willakuywan t'inkisqa karqa, hinaspa tiendakunapi internetnintapas qhatusqa karqa.
About the A' Design Award Platinu Premiu
Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
