Platinu Pilluchina · 2023
Guo Cui Wu Du China Baijiu
by Xiongbo Deng
- A' Design Award Platinu Premiu 2023 in Pilluchina
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du China Baijiu
Kay yuraq machasqa upyana, Guocui Wudu sutiyuq, Henan suyumanta China llaqtamanta kanmi. Upyanaqa pichqa ñawpa pacha China hampi ruwaqkunamanta chinkachisqa, thaqwisqapas. Qhatupi, atipanakuq rurukunapi aswan utaq pisi qhipakuna kan thaqwiy ruwaypi qhipasqa. Chaymantaqa, kay ruruq aswan hatun rantipay puntunmi, achka ruwaykunawan, upyanaq ch'uya kaynin ch'usaq-mana qupa estadoman chayanmi, chaymi rantikuqkunaman aswan kallpasapa takyachiy sienteta qun. Chayraykum diseñadorkunaqa "ch'uyanchay" nisqata paquete diseñoq tono hina churarqanku aswan hatun ruwanata rikuchinapaq.
About the A' Design Award Platinu Premiu
Guo Cui Wu Du China Baijiu A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Guo Cui Wu Du China Baijiu hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Guo Cui Wu Du China Baijiu A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
