Platinu Pilluchina · 2021
Pepsi Chinas People Daily New Media Upyana Latakuna
by PepsiCo Design and Innovation
- A' Design Award Platinu Premiu 2021 in Pilluchina
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Upyana Latakuna
Everyday Heroes nisqaqa huk yupaychana upyana lata ruwaykunam, Pepsi nisqapaq ruwasqa, China suyupi People's Daily nisqa willakuq wasip New Media nisqa rakininwan kuska llamk'aspa. Kay latakunaqa hampikuq runakunata, llamk'aqkunata, yanapakuqkunata, apaykachaq runakunatapas yupaychan, paykunaqa COVID-19 unquy pachapi ñawpaq siq'ipi llaqtankuta sirvirqanku. Sapa ruway musuq mit'apa sapa p'unchaw hirukunata yupaychan, sapa p'unchaw yanapakusqankumanta añaychayta rikuchin. Kay wankichaqa riqsisqa upyana churanata huk sasachakuyniyuq mana kaq añaychay hinaspa kuska yupaychay willakuyman tikran llapan runakunapaq.
About the A' Design Award Platinu Premiu
Pepsi Chinas People Daily New Media Upyana Latakuna A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Pepsi Chinas People Daily New Media Upyana Latakuna hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Pepsi Chinas People Daily New Media Upyana Latakuna A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
