China Resources Snow Breweries nisqap Nong Li Cerveza Churana diseñon

China Resources Snow Breweries nisqap Nong Li Cerveza Churana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Platinu Premiu nisqap ancha chaniyuq atipaqninmi.

PlatinuPilluchina· 2025

Nong Li Cerveza Churana

China Resources Snow Breweries rurasqa

Mañakuq: China Resources Snow Breweries

Pilluchina T'aqapi A' Design Award Platinu Premiu Atipaq

7,685,193

Taripasqa Premio Atipaq

#163373 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Nong Li Cerveza Churana nisqamanta

Nong Li nisqaqa huk cerveza churana ruwaymi, ñawpa China llaqtapa Yangshao kawsayninmanta hamutasqa. Botellaqa Shuang Er Ni Yu nisqa hina ruwasqa, chayqa salamandra challwa siq'iyuq mit'u p'uyñu, chay ñawpa kawsaypi tragota waqaychanapaq apaykachasqa karqan. Yana mit'u ruway yachayqa huk ñawpa qhispi rikch'aywanmi hukllachasqa, chay yana llimp'itaq cervezata k'anchaymanta chaymanta q'uñi tikraykunamanta amachan. Geometriya siq'ikunaqa qhawanapaq sumaqchan chaymanta allin hap'inapaqpas yanapan. Kirpanapiqa ñawpa China ukyanakuy ruwaymanta tawa ruwaykuna siq'isqa kachkan: malliy, quriy, kutichiy chaymanta kutipanakuy.

Riqsichiy

A' Design Award Platinu Premiu nisqamanta

Nong Li Cerveza Churana A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Nong Li Cerveza Churana hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Nong Li Cerveza Churana A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Tupukuna & P'istuy: product dimensions, 355 mm x 355 mm x 120 mm
Etiquetakuna: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Ruway Tecnología: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Diseño Sasachakuy: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
T'aqwiy: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Kallpachay: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Llamk'ay Pacha: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Purichiy Puriy: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Huñu Runakuna: Qiguang Li, Celine Zhou, Yan Yang