Use What Moves You Hawapi Willay Kampanya by Pancho Gonzalez and Cristian Chavez

Use What Moves You Hawapi Willay Kampanya by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Willachiy Kamay Competition Category.

FierruWillachiy· 2020

Use What Moves You Hawapi Willay Kampanya

by Pancho Gonzalez and Cristian Chavez

Client: Inbrax

A' Design Award Fierru Premiu Winner in Willachiy Category

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Verified Award Winner

Verify Award Status for #103847

View at A' Design Award Press Release Award Badge

Colors

The Design

About Use What Moves You Hawapi Willay Kampanya

Kay rurayqa, kimsa sapa p'unchaw kawsay situacionkunata apaykachaspa runakunamanta metro nisqapi sapa p'unchay puriqkunamanta, rikuchin imaynatachus runakuna sapa kuti apaykachanku chay ima productokunat rantiyta atinankuta metro yuyarina qhatupi. Kay rurayqa qhayanakun metro productokunata (polokunata, q'erokunata, botellakuna, pukllanaykuna, wakinkunapas) sapa p'unchaw apaykachayta, mayk'aq pachapipas p'unchaymanta mayqin situacionpipas. Huk rikuchiypi, huk warmita rikunanchik metro poloyuq huk plazapi, ancha thak qasilla kusisqatawan. Kay rurayqa munakun chay qhawaqkunata invitayta metro productokunata musuq modaman hina churanakunankupaq.

The Recognition

About the A' Design Award Fierru Premiu

Use What Moves You Hawapi Willay Kampanya A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Use What Moves You Hawapi Willay Kampanya sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Use What Moves You Hawapi Willay Kampanya yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Dimensions & Packaging: OOH inside the subway.
Production Technology: Photography, Illustrator & Photoshop
Inspiration: Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Team Members: Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González

Read the Press Release