Town Longquan Tower Liquor P'akikuy by Jin Tao He

Town Longquan Tower Liquor P'akikuy by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Pisilla Rurasqa Kamay Competition Category.

BurunsiPisilla Rurasqa· 2021

Town Longquan Tower Liquor P'akikuy

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

A' Design Award Burunsi Premiu Winner in Pisilla Rurasqa Category

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Verified Award Winner

Verify Award Status for #107515

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor P'akikuy

Kay ruwayqa torre yuyayta hap'ichin, chaypi sapalla vinupa butillankunaqa torre hina huñusqa kanku. Chinapi "mana kimsa chayqa mana raymi kanchu" nisqa kan, chaypim kimsata yallispa niyta munan; iskay amigokunalla upyaspankuqa manam sumaqchu. Huk runa butillapa tapanpi yuyaykuspa tiyakushanmi rikuchin vinuqa mana llakiyta qhesachanallapaqchu kaqta, aswanpas vinu mallispa kikimanta yuyaykunapaqpas kaqta.

The Recognition

About the A' Design Award Burunsi Premiu

Town Longquan Tower Liquor P'akikuy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Town Longquan Tower Liquor P'akikuy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Town Longquan Tower Liquor P'akikuy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO