Moose Piss Riqsichiy Kuyuchisqa Siq'i (Animación Promocional) by Bruno Cintra

Moose Piss Riqsichiy Kuyuchisqa Siq'i (Animación Promocional) by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 A' Design Award Quri Premiu in Kuyuriy Shuyu Kamay Competition Category.

QuriKuyuriy Shuyu· 2021

Moose Piss Riqsichiy Kuyuchisqa Siq'i (Animación Promocional)

by Bruno Cintra

Client: Hermoso Compadre

A' Design Award Quri Premiu Winner in Kuyuriy Shuyu Category

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Verified Award Winner

Verify Award Status for #119093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moose Piss Riqsichiy Kuyuchisqa Siq'i (Animación Promocional)

Moose Piss nisqaqa huk riqsichiy kuyuchisqa siq'im, huk cerveza lluqsimuyninpa hatun kaq campaña ruwananpaq kamarisqa. Kay kuyuchisqa siq'iqa 40 segundos suniyuqmi, sapa segundopi 12 siq'ikunawan purin, hinaspa 4K resolucionpi ruwasqa karqan. Makiwan siq'iyqa illustracionwan digital llimp'iywan hukllawasqa karqan, hinaspa gráfico software nisqawan composicionpaq, uyarina allichaypaqpas llamk'achisqa karqan. Asichikuq, mana manchakuq estilon akllasqa karqan cerveza marcap kayninwan tupananpaq. Pachamamapa imankunan musuqmanta churasqa karqan huk musphay pachata hatarichinapaq. Kay kuyuchisqa siq'iqa online video hinaspa social media plataformakunapaqmi kamarisqa.

The Recognition

About the A' Design Award Quri Premiu

Moose Piss Riqsichiy Kuyuchisqa Siq'i (Animación Promocional) A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Moose Piss Riqsichiy Kuyuchisqa Siq'i (Animación Promocional) ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Moose Piss Riqsichiy Kuyuchisqa Siq'i (Animación Promocional) munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.