Out Here It's Dew Kaypi Dew Kanmi by PepsiCo Design and Innovation

Out Here It's Dew Kaypi Dew Kanmi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Willachiy Kamay Competition Category.

BurunsiWillachiy· 2021

Out Here It's Dew Kaypi Dew Kanmi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Burunsi Premiu Winner in Willachiy Category

20,520

Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Kaypi Dew Kanmi

Kaypi Dew Kanmi nisqa qatun rimay (campaña) huk gasificada ujyanapaq marcapaq ruwasqa karqan, Estados Unidos Midwest suyupi sacha-pampapi kusikuq runakunapaq kamachisqa. Kay qatun rimayqa runakunata kallpachan ujyayta kusikunankupaq hunt'ana, challwana, botepi purina, hinaspa sach'a-ñan puriy ruwasqankupi. Qatun rimayqa qallarirqan huk qopuywan, mayqinmi iskay chunka dolaresta kutichirqan 2020 watapaq hunt'ana chaymanta challwana licenciakunapaq. Huk fotografia ruwayqa hatun rikch'ay bibliotecata sayarichirqan, retail rantina-qhatuna kitikunapaq, social media-paq, chaymanta wasi-hawa rimaykunapaq. Huk kitilla akllakurqan pisi-para pacha, ruphay pacha, chaymanta chirimuy pachata rikuchinanpaq huk sapallan fotografia ruwaypi.

The Recognition

About the A' Design Award Burunsi Premiu

Out Here It's Dew Kaypi Dew Kanmi A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Out Here It's Dew Kaypi Dew Kanmi sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Out Here It's Dew Kaypi Dew Kanmi mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release