Wa Lana Waqfa Brand Político Televisión Rikuchiy by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Willachiy Kamay Competition Category.

FierruWillachiy· 2021

Wa Lana Waqfa Brand Político Televisión Rikuchiy

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award Fierru Premiu Winner in Willachiy Category

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Colors

The Design

About Wa Lana Waqfa Brand Político Televisión Rikuchiy

Wa Lana Waqfa (sayarinapaq) sapa p'unchay político rikuchiymi kunan pacha willakuykunamanta yuyaykuspa. Huk willaymanta k'anchayta qun hinaspa ukhupi t'aqwin. Diseño equipoqa hunt'a rebrand nisqata ruwarqan (qallariy, estudio, rikuchiypi gráficos, promo..) rikuchiypa conceptonta chiqamanta rikuchinapaq, mayqinchus "k'anchaychay" hinaspa "sayachiy" nisqankunapi muyuykachan huk específico yuyaymanta. Ñawpaq qillqaqa rikuchiypa sutimpi k'anchayta qun iskay kaq simipa ñawpaq qillqanman, k'anchaychay hinaspa t'aqwiy willakuyta apachinapaq. Suni chirumanta iskay kaq simipa tukukuyninpi huk pausa nisqata rikuchin (rikuchiypa sutinta).

The Recognition

About the A' Design Award Fierru Premiu

Wa Lana Waqfa Brand Político Televisión Rikuchiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Wa Lana Waqfa Brand Político Televisión Rikuchiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Wa Lana Waqfa Brand Político Televisión Rikuchiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk