Egor Maraev nisqap Tinkoff Investment Willachiy Video diseñon

Egor Maraev nisqap Tinkoff Investment Willachiy Video diseñonqa Kuyuriy Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiKuyuriy Shuyu· 2022

Tinkoff Investment Willachiy Video

Egor Maraev rurasqa

Mañakuq: Blaster Studio

Kuyuriy Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

25,330

Taripasqa Premio Atipaq

#122056 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Tinkoff Investment Willachiy Video nisqamanta

Tinkoff Investment nisqaqa hukchunka phishqayoq segundo willachiy video kanmi, hukninchik bankomanta qullqi churay ruwaymanta. Kay videopiqa George Washington nisqa runam ñawpaq kaq imawan rikhurin. Payqa tiyanapi tiyaykuspa pizzata mikhun, sayk'usqa hina qillasqa hinapas, qullqita chaskin. Kay mana yachasqa rikch'ayqa, hukninchik hatun yuyayta apachimun: qullqiqa allin kikuypi hap'isqa kananmi, ima llamk'aq kananpaqmi. Animasiónninqa cel animación nisqawan cutout animación nisqawan huk kaqllapi apayninwan, digital compositing ninwan tupachisqa. Kay videoqa hatunta rikhurichisqa karqan, preroll hina online videokunapa ñawpaqinpi, kaymantataq allin hunt'asqa chaskiyta tarirqan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Tinkoff Investment Willachiy Video A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Tinkoff Investment Willachiy Video sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Tinkoff Investment Willachiy Video mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Tupukuna & P'istuy: 30 seconds duration
Etiquetakuna: video, 2d animation, animation, character, advertising video
Ruway Tecnología: Cel animation, cutout animation, Adobe After Effects compositing
Kallpachay: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Llamk'ay Pacha: Project started and ended in September 2020, it was targeted to russian internet audience.
Purichiy Puriy: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Huñu Runakuna: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin