Full Moon Social Media Willakuy by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Willachiy Kamay Competition Category.
QullqiWillachiy· 2021
Full Moon Social Media Willakuy
Client: Rothco, part of Accenture Interactive
A' Design Award Qullqi Premiu Winner in Willachiy Category
Verified Award Winner
Verify Award Status for #122999The Design
About Full Moon Social Media Willakuy
Hunt'a Killa nisqaqa Guinness llaqtapaq ruwasqa social media willakuymi. Kay rikuchiyqa Facebook chaymanta Instagram feeds nisqapi chaymanta stories nisqapipas 2020 watapi Halloween tuta rikuchikurqan, chaypachami mana yaqa rikukuq anqas killa tukuy pachapi rikukurqan. Kay siq'iqa Adobe Photoshop nisqapi retocación chaymanta foto manipulación nisqawan ruwakurqan. Allin sut'i rikuriq killa referencias nisqakuna, marca rikuchiykuna chaymanta cerveza texturas nisqakunam capas nisqapi huk siq'illaman huñusqa karqan. Munasqanqa tukuy pacha rimanakuyman yaykuymi karqan, killawan huk vaso cervezawan huch'uy t'inkiwan.
The Recognition
About the A' Design Award Qullqi Premiu
Full Moon Social Media Willakuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Full Moon Social Media Willakuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Full Moon Social Media Willakuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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