Future of Banking Sut'inchaq Kuyuchisqa Siq'ikuna by Moree Wu

Future of Banking Sut'inchaq Kuyuchisqa Siq'ikuna by Moree Wu is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Kuyuriy Shuyu Kamay Competition Category.

QullqiKuyuriy Shuyu· 2022

Future of Banking Sut'inchaq Kuyuchisqa Siq'ikuna

by Moree Wu

Client: Julius Baer

A' Design Award Qullqi Premiu Winner in Kuyuriy Shuyu Category

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Colors

The Design

About Future of Banking Sut'inchaq Kuyuchisqa Siq'ikuna

Señora Wu kay videota Julius Baer empresapaq ruwarqa, paykunaq musuq digital rurunkuwan llank'ay imayna kasqanta qullqi churaq kanman kaqkunaman sut'inchanapaq. Yuyaymanasqamanta, storyboardmanta, estilo framekuna ruwanankama animacionkama, ima hina rikuchinanpaq yachachirqa llasaq llank'ay, digitalizacion, musuq pachaq hukniray kayninkuta. Rikuna rikch'anakuykunata yaparqa sapalla kayta mirachipaq. Kamay yuyaywan ruwana yachaykunawan llank'asqa karqa ch'uya willakuyyuq rikuna munaykunayuq videota paqarichinapaq. Kay videotaqa rikuchinmi sumaq hamuq pachata musuq digital ruru apamunqanta.

The Recognition

About the A' Design Award Qullqi Premiu

Future of Banking Sut'inchaq Kuyuchisqa Siq'ikuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Future of Banking Sut'inchaq Kuyuchisqa Siq'ikuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Future of Banking Sut'inchaq Kuyuchisqa Siq'ikuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensions & Packaging: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tags: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Production Technology: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Design Challenge: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Research: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiration: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Project Duration: The project started in December 2019 in New York and finished in March 2020 in New York.
Operation Flow: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Team Members: Moree Wu
Image Credits: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.