Flora Kaq Ruray: Rantikuq Animasyon Productopaq by Nan Li and Hesu Dong

Flora Kaq Ruray: Rantikuq Animasyon Productopaq by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Kuyuriy Shuyu Kamay Competition Category.

FierruKuyuriy Shuyu· 2022

Flora Kaq Ruray: Rantikuq Animasyon Productopaq

by Nan Li and Hesu Dong

Client: GOODO design

A' Design Award Fierru Premiu Winner in Kuyuriy Shuyu Category

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Colors

The Design

About Flora Kaq Ruray: Rantikuq Animasyon Productopaq

Qillqasqa Simi: Flora nisqaqa kaq computadorawan ruwasqa animasyon willaykunam, sichus t'ika phutuyninmanta yuyaychasqa askha ruraykunayuq tiyanata rikuchinanpaq. Kay willaykunaqa tiyanapa disiñu elementonkunata, imaynatam llamk'anta, allin ruwasqanta hinaspa ima materialkunawan ruwasqa kasqanta rikuchin. Arte yachaywan t'aqasqa, siq'ikuna churasqa, k'anchay ima tema disiñuwan askha ladomanta chay productota rikuchinapaq hinaspa sumaq kaqninta willanapaq astawan allichasqa kan. Llapa elementokunaqa kimsa dimensionpi ruwasqa kanku, Cinema 4D nisqapi kuyuchisqa, Redshift nisqawan rendersqa kanku, ichaqa tukukuq tantasqaqa Adobe After Effects nisqapiraq ruwasqa kan. Kay willaykunaqa Full HD nisqapi, 25 frame por segundopi hunt'asqa kan.

The Recognition

About the A' Design Award Fierru Premiu

Flora Kaq Ruray: Rantikuq Animasyon Productopaq A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Flora Kaq Ruray: Rantikuq Animasyon Productopaq sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Flora Kaq Ruray: Rantikuq Animasyon Productopaq yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.