Chick Coin Kawsachisqa Willakuy Propaganda by Jp Space Studio

Chick Coin Kawsachisqa Willakuy Propaganda by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Kuyuriy Shuyu Kamay Competition Category.

BurunsiKuyuriy Shuyu· 2022

Chick Coin Kawsachisqa Willakuy Propaganda

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award Burunsi Premiu Winner in Kuyuriy Shuyu Category

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Verified Award Winner

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Colors

The Design

About Chick Coin Kawsachisqa Willakuy Propaganda

Chick Coin nisqaqa Taiwan llaqtapi yachaq wawakunapa ratulla llamk'ayninkuta tarinankupaq huk plataformapaq ruwasqa kawsachisqa willakuy propaganda kan. Kay willakuyqa tawa chunka segundos ñawpaqman rin, full high definition ninchik, iskay chunka tawayuq frames sapa segundopi. Iskay marca personajekuna televisión pantallapi rikuchisqa yachaq wawakunapa qullqi sasachakuyninkuta rikunku. Chaymantataq huk layqa coin t'uqu kay personajekunata apan huk manchay mana kaq, kusisqa pachaman, chaymi kikin pacha pas tikrakun. Kay animacionqa maki dibujowan digital illustración software-kunawan tupachisqa. Asichiq willakuyqa, ricch'ariq efectokunapiwan, marca-ta wayna qhawaqkunawan tinkuchiyta munan.

The Recognition

About the A' Design Award Burunsi Premiu

Chick Coin Kawsachisqa Willakuy Propaganda A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Chick Coin Kawsachisqa Willakuy Propaganda sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Chick Coin Kawsachisqa Willakuy Propaganda mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.