Qullqi Kuyuriy Shuyu · 2022
Vessi Animation Ruwaykuna: Ruwana Kuyuchiy
- A' Design Award Qullqi Premiu 2022 in Kuyuriy Shuyu
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 52,376
- Verification code 0E41991912 · Verify this award
Colors
About Vessi Animation Ruwaykuna: Ruwana Kuyuchiy
Vessi Kuyuchiyqa huk botapaq ruwasqa qhawachina kuyuchiymi. Kay kuyuchiyqa productota qhawachin pachamamaq rikuna kaqninkunawan, chaymi chaki p'achata rantiqkunaq kawsayninwan tinkuchin. Yakuqa botaq kaqninkunawan tinkun, phuyukunataq ch'usaq kayta rikuchin. Botaqa 3ds Max nisqapi hard surface ruwana yachaykunawan ruwakurqan, fotokunata qhawarispa, chaymantaq qara textura churakurqan. Rendering nisqaqa Redshift nisqawan ruwakurqan, simulacionkunataq Houdini nisqawan. Kay kuyuchiyqa producto web pankapi social media nisqapipas llamk'achikurqan, mana willakuy qillqawan.
About the A' Design Award Qullqi Premiu
Vessi Animation Ruwaykuna: Ruwana Kuyuchiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Vessi Animation Ruwaykuna: Ruwana Kuyuchiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Vessi Animation Ruwaykuna: Ruwana Kuyuchiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
