Qullqi Aparina · 2022
SberPay Ruray Kamachiy: Qullqi Rantiy Aplicación
by Sber
- A' Design Award Qullqi Premiu 2022 in Aparina
- CLIENT: Sber
- Estimated Number of Design Views: 33,041
- Verification code 37CFEDC634 · Verify this award
Colors
About SberPay Ruray Kamachiy: Qullqi Rantiy Aplicación
SberPay nisqaqa huk qullqi rantiy aplicación, internetpi chaymanta aplicacionkunapi rantinapaq. Rantiykunaqa SberBank Online aplicacionwan tukuchakun, chayrayku tarjeta willaykunaqa mana tiendakunaman utaq masikunaman apachikunchu. Sapa rantiy manaraq ruraspaqa tarjetapi hayk'a qullqi kasqanta rikuy atikun. Sapa kuti rantiykuna, kutin kutin rantiykuna chaymanta suscripcionkunapas atikullantaqmi, chaymanta mana hayk'achasqa tarjetakunata watanakuy atikun qhipaman llamk'achinapaq. Rikuchiy simiqa sut'illa, tipografía, huk ñit'ina chaymanta huk gradientewan ruwasqa. Munaymanqa tarjeta willaykunata mana yaykuchinallapaq karqan chaymanta rantiyta utqaylla hinallataq waqaychasqata ruwanapaq.
About the A' Design Award Qullqi Premiu
SberPay Ruray Kamachiy: Qullqi Rantiy Aplicación A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. SberPay Ruray Kamachiy: Qullqi Rantiy Aplicación ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. SberPay Ruray Kamachiy: Qullqi Rantiy Aplicación achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements. - Dimensions & Packaging
- Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
- Tags
- innovation, payments, pay, acquiring, internetacquiring
- Production Technology
- The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
- Design Challenge
- It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved. - Research
- Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication. - Inspiration
- The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
- Project Duration
- The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
- Operation Flow
- One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created. - Patents
- Sberbank
