Qullqi Shuyu · 2022
Can You See the Music Kuyuchiq Identidad
- A' Design Award Qullqi Premiu 2022 in Shuyu
- CLIENT: Franz Liszt Chamber Orchestra
- Estimated Number of Design Views: 33,208
- Verification code 92D83DDC35 · Verify this award
Colors
About Can You See the Music Kuyuchiq Identidad
Franz Liszt Cámara Orquestapaq ruwasqa llamk'ayqa takiwan purichiq kuyuchiq marka identidadmi, orquestapa qhawayninta musuqyachinapaq. Paypa ruraqninkunaqa huk waklla takiy simikunata yuyaykurqanku, chaywan ima takiytapas rikuchiyta atinku churasqa kamachikuna ukhupi. Kay identidadqa sapa orquestapi runa sapa kikinpa logonta rurayta saqin, paypa munasqan takikuna repertorionwan tinkuchisqa. Chaymantapas, huk sapanchasqa logo ruway aplicacionwan, uyariqkunapas activo rakinmi identidad musuqyachiy ruwaypi kanman.
About the A' Design Award Qullqi Premiu
Can You See the Music Kuyuchiq Identidad A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Can You See the Music Kuyuchiq Identidad ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Can You See the Music Kuyuchiq Identidad achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
