Platinu Shuyu · 2025
Culture to Technology Identity Willakuy Rikuchina Qillqa (Poster)
by Lei Wang
- A' Design Award Platinu Premiu 2025 in Shuyu
- CLIENT: Hefei High Tech Digital Technology Co., LTD.
- Estimated Number of Design Views: 1,494,581
- Verification code 4386702085 · Verify this award
Colors
About Culture to Technology Identity Willakuy Rikuchina Qillqa (Poster)
Kultura Tecnologíaman Kikin Kayninqa huk poster nisqa willakuy rikuchina qillqam, bus suyana wasikunapi k'anchaq cajakunapi churanapaq ruwasqa. Hanaq qhawariyninpiqa, Anhui nisqa chino qillqa, Huizhou wasi ruway ñawpa sinrikunawan muyurisqa kachkan, chay suyupa ñawpa kawsayninta hinallataq kulturanta yuyarichispa. Chay qillqaqa pisi pisimanta huk circuito nisqaman tikrakun, Hefei High Tech nisqa tawa chino qillqakunapi tukuspa. Kay posterqa 60 chunka 90 centímetro sayayniyuqmi. Anqas llimp'i pisi pisimanta tikrakuqkunaqa spot color overprinting nisqawan ñit'isqa kachkan, hinaspa circuito siq'ikunaqa local UV varnish nisqawan llusisqa kachkan, huqarisqa hina rikch'akunanpaq.
About the A' Design Award Platinu Premiu
Culture to Technology Identity Willakuy Rikuchina Qillqa (Poster) A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Culture to Technology Identity Willakuy Rikuchina Qillqa (Poster) hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Culture to Technology Identity Willakuy Rikuchina Qillqa (Poster) A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.
Press Kit
- Unique Properties
- In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
- Dimensions & Packaging
- 60X90cm
- Tags
- Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
- Production Technology
- The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
- Design Challenge
- Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
- Research
- In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
- Inspiration
- The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
- Project Duration
- The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
- Operation Flow
- The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
- Patents
- Hefei High Tech Digital Technology Co., LTD.
- Image Credits
- Hefei High Tech Digital Technology Co., LTD.
