Xudong Zhang and Hao Tan nisqap Chaos Pogo Kaq Ruwana: Marca Mascota diseñon

Xudong Zhang and Hao Tan nisqap Chaos Pogo Kaq Ruwana: Marca Mascota diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruWillachiy· 2023

Chaos Pogo Kaq Ruwana: Marca Mascota

Xudong Zhang and Hao Tan rurasqa

Mañakuq: Chaos Pogo

Willachiy T'aqapi A' Design Award Fierru Premiu Atipaq

16,298

Taripasqa Premio Atipaq

#147863 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Chaos Pogo Kaq Ruwana: Marca Mascota nisqamanta

Qillqasqa Simi: Wow nisqaqa Chaos Pogo nisqa marcapaq ruwasqa mascotam kachkan, kay marcaqa wayna runakunapaq kicharisqa pub-ninmi. Kay mascotaqa "honey badger" nisqa uywapim tarikun, pikunan k'ajay sonqo, wayna kay hinaspa sinchi kayninpaq rikch'aynin kachkan. Uma pallqa umayoq yuraq chukchayoq, ancha sinchi sillunkuna hinaspa sut'i chupayoq, kay ruwasqaqa facilmente rikuchikun. Sinchi ñawinkuna rosada puka ñawi ruruyoq, ima pantasqa kayta yapan. Kay sinchi rikch'aynin marcapa kawsayninta hinaspa sunqunta rikuchin. Mascotamanta hurqusqa señalkunaqa marcapa productosninpipas churasqam kachkan, kaykunaqa clientekunawan marcawan sinchi watanakuyta ruwan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Chaos Pogo Kaq Ruwana: Marca Mascota A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Chaos Pogo Kaq Ruwana: Marca Mascota sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Chaos Pogo Kaq Ruwana: Marca Mascota yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Etiquetakuna: Pub IP, Brand Image, Mascot, WOW, Youth
Ruway Tecnología: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Diseño Sasachakuy: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
T'aqwiy: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Kallpachay: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Llamk'ay Pacha: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Purichiy Puriy: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Huñu Runakuna: Xudong Zhang and Hao Tan