Lay's x Stranger Things Mikuna Killpasqa by PepsiCo Design and Innovation

Lay's x Stranger Things Mikuna Killpasqa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Pisilla Rurasqa Kamay Competition Category.

BurunsiPisilla Rurasqa· 2023

Lay's x Stranger Things Mikuna Killpasqa

by PepsiCo Design and Innovation

A' Design Award Burunsi Premiu Winner in Pisilla Rurasqa Category

42,666

Verified Award Winner

Verify Award Status for #149733

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's x Stranger Things Mikuna Killpasqa

Lay's x Stranger Things nisqaqa huk aswan pisi kutilla ruwasqa mikuna killpasqa diseñom, papa chips rurayninpaq ruwasqa. Kay killpaqa yana qhipa hawapi kachkan, puka muyu muyuriq siq'ikunawan Lay's marka unancharin qhipanpi, ñawpaqta kikin q'illu llimphi rikch'aynin ranti. Serie-manta huk animalcha kicharisqa simiyuq rikhurin, chakinkunataq killpata hap'iq hina rikhurin. Stranger Things marka unancharinqa uraman, sarunchasqa churasqa kachkan, kay show'pa temanta qatispa. Huk nina rawrachiq uchu chilim, chipswan kuska, Flamin' Hot sabor nisqata rikuchin. Kay killpaqa Tailandia llaqtapi akllasqa qhatuqkunapi rantikuran.

The Recognition

About the A' Design Award Burunsi Premiu

Lay's x Stranger Things Mikuna Killpasqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Lay's x Stranger Things Mikuna Killpasqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Lay's x Stranger Things Mikuna Killpasqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release