Ecommuni Brochure Rikhuchikuy Rikhurichiy Ruwayninpa Servicio Diseñonqa by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Yanapay Kamay Competition Category.
FierruYanapay· 2023
Ecommuni Brochure Rikhuchikuy Rikhurichiy Ruwayninpa Servicio Diseñonqa
by Xi Zhu
A' Design Award Fierru Premiu Winner in Yanapay Category
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- Verified Award Winner
- Verify Award Status for #150074
The Design
About Ecommuni Brochure Rikhuchikuy Rikhurichiy Ruwayninpa Servicio Diseñonqa
Ecommuni Brochure nisqaqa huk servicio diseñom, exhibición qhawaqkunaman sapansapa brochurekunata ruwachinanpaq. Qhawaqkunaqa exhibiciónpi kaqkunata akllanku NFC stickers nisqata llamiyuspa, imakunapa qayllanpi churasqata. Akllasqa imakunaqa huk digital brochureman huñusqa kanku, chaytaqa app nisqapi allichanapaq atikun, layout nisqata tikrayta, sutichakunata, hukchallanpi ñawichakunatapas yapaspa. Qhataqa (cover) qhawana ñanmanta ruwakun. Brochureqa papelpi imprentakunmi qhawaq lloqsiptillanña. Papel qarpanaqa aswan pisiyachisqam kachkan, huñusqa datakunataq exhibición ruwaq industriataqa yanapan.
The Recognition
About the A' Design Award Fierru Premiu
Ecommuni Brochure Rikhuchikuy Rikhurichiy Ruwayninpa Servicio Diseñonqa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Ecommuni Brochure Rikhuchikuy Rikhurichiy Ruwayninpa Servicio Diseñonqa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Ecommuni Brochure Rikhuchikuy Rikhurichiy Ruwayninpa Servicio Diseñonqa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Team Members
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
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