Endless Scenery Llaqta Anunsiy by Leijing Zhou, Aoyi Shen and Aiwen Mai

Endless Scenery Llaqta Anunsiy by Leijing Zhou, Aoyi Shen and Aiwen Mai is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Paqariq Kamay Competition Category.

BurunsiPaqariq· 2023

Endless Scenery Llaqta Anunsiy

by Leijing Zhou, Aoyi Shen and Aiwen Mai

Client: Zhejiang University

A' Design Award Burunsi Premiu Winner in Paqariq Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Endless Scenery Llaqta Anunsiy

Qillqa: Endless Scenery nisqa mana tukukuq rikuchiy huk saqra llaqta anunsiykunam, Hangzhou llaqtapi kaq West Lake nisqa qucha chunka rikuchiyninkunapi sayarisqa, China nacionpi. Kay anunsiykunaqa riqsisqa rikuchiykunata rikuchin, hinan Three Pools Mirroring the Moon hinaspa Curved Yard and Lotus Pool in Summer nisqakunata. Sapa siq'ikuna yachay yuyaysapa (inteligencia artificial) siq'iywan chantapis kawsay chinasuyu yaku llimp'i (watercolour) rurayninwan tupachikun. Base siq'ikunaqa AI siq'iy hallmawan rurasqa karqan, chaymantataq siq'iy allichay software nisqapi allinchasqa karqan. Kaqllataqmi, sapa llimp'ikunaqa sapa allpa rikuchiyninpa kikin kaqninta rikuchin. Kay anunsiykunataqmi mayqin sellokunapi, qillqasqakunapi, sut'inchay willakuykunapi hinallataq waqaychana p'anqakunapipas churakuyta atinku.

The Recognition

About the A' Design Award Burunsi Premiu

Endless Scenery Llaqta Anunsiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Endless Scenery Llaqta Anunsiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Endless Scenery Llaqta Anunsiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Team Members: Leijing Zhou
Aoyi Shen
Aiwen Mai
Image Credits: Aoyi Shen
Aiwen Mai