Sparrow Branding Ranti Identidad Empresarial by Hiroshi Kurisaki

Sparrow Branding Ranti Identidad Empresarial by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2023

Sparrow Branding Ranti Identidad Empresarial

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #150366

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Colors

The Design

About Sparrow Branding Ranti Identidad Empresarial

Sparrow Branding nisqaqa huk ranti identidadmi, 2020 watapi Tokyo llaqtapi paqarichisqa willay ruwaq mast'ariq empresapaq kamachisqa. Kay identidadqa logopi, hatun rikchaykunapi hinallataq qillqana rakikunapi rikhurin. Huk pichiw, empresap sutinta paqarichiq, huk pino sach'awan rikhurin, hatun sach'a hina. Kay yuyayqa huk willaymanta hamun, maypichus pino sach'aqa pichiwta tukuy ñak'arichikuykunamanta amachan. Sichu pino k'aspikunaqa, sisa churaq artistawan churasqa, hinallataq huk pichiw rikchay allin ruwasqa, computadorap rikchayninkunata mana ruwaspa, fotografiawan hap'isqa karqan. Rikchaynin sinchi hinallataq allin serio kanan tiyan, munaycha rikchaymanta aswan.

The Recognition

About the A' Design Award Burunsi Premiu

Sparrow Branding Ranti Identidad Empresarial A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Sparrow Branding Ranti Identidad Empresarial sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Sparrow Branding Ranti Identidad Empresarial mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.