Gatorade Fuel Rover Botellakunata Waqaychana Carrito by PepsiCo Design and Innovation

Gatorade Fuel Rover Botellakunata Waqaychana Carrito by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Willachiy Kamay Competition Category.

BurunsiWillachiy· 2023

Gatorade Fuel Rover Botellakunata Waqaychana Carrito

by PepsiCo Design and Innovation

A' Design Award Burunsi Premiu Winner in Willachiy Category

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Verified Award Winner

Verify Award Status for #150636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade Fuel Rover Botellakunata Waqaychana Carrito

Gatorade Fuel Rover nisqaqa, deporte equipopa llamk'aqninkunapaq botellakunata waqaychana apaykachaq sistema kan. Fuel Rover nisqaqa askha pelotero botellakunata cancha muyuriqta waqaychan hinaspa apachin. Ura kaq waqaychana wasichapiqa huk yapa botella caddy, chullunku, imaymana kaqkuna otaq huñusqa qhipakuykuna churayta atikun. Qhipa lawpiqa huk utilidad panel kan, kimsa waqaychana wayaqakunata apaq, entrenamiento otaq nutricionista suministrokunapaq watasqa. Kay diseñoqa llamk'aqkunata qespichin ima kaqllatapas aparichisqamanta hinaspa aswan atisqallata cancha kantunta kuyurinankupaq yanapan. Fuel Rover nisqaqa ñawpaq botella waqaychana diseñota musuqchan.

The Recognition

About the A' Design Award Burunsi Premiu

Gatorade Fuel Rover Botellakunata Waqaychana Carrito A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Gatorade Fuel Rover Botellakunata Waqaychana Carrito sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Gatorade Fuel Rover Botellakunata Waqaychana Carrito mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release