AS Women Empowerement Empresapa Quy by Antonia Skaraki

AS Women Empowerement Empresapa Quy by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Quykuna Kamay Competition Category.

FierruQuykuna· 2024

AS Women Empowerement Empresapa Quy

by Antonia Skaraki

Client: As

A' Design Award Fierru Premiu Winner in Quykuna Category

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Verified Award Winner

Verify Award Status for #152153

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Colors

The Design

About AS Women Empowerement Empresapa Quy

A|S sapa watamanta empresapa quykunata ruray munarqan, willakuy hinaspa ruwanapaq waqyay kananpaq, warmikunata kallpayachinapaq ima laya runa, ima iñiy, ima kawsay kaymanta kaptinkupas. Creta suyumanta Tsikoudia, Greciarayku ñawpa yachayniyoq upyana, hunt'asqa butellas huknin huk warmikuna rikuchinapaq rurasqa, sapa mayqennin sapan t'urumanta uyayoq tapana, ñawpaq Cycladas nisqamanta wank'ukunamanta yuyaychasqa. Kay yuyaykunata apachirqan: Qispikay, Tikray, Kikin Kay, Chaninchasqa Kay, Yachachiy, Akllakuy, Kallpa. Sapa botella sapan kaxapi churasqa karqan siq'isapa rikuchiykunawan hinaspa pirkapi churana kartulwan.

The Recognition

About the A' Design Award Fierru Premiu

AS Women Empowerement Empresapa Quy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. AS Women Empowerement Empresapa Quy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta AS Women Empowerement Empresapa Quy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi