Eduardo Guizar Vukovich nisqap The Ancient Mexicans Rikuchiy Riqsichiq Unancha diseñon

Eduardo Guizar Vukovich nisqap The Ancient Mexicans Rikuchiy Riqsichiq Unancha diseñonqa Kawsay Hallpa Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiKawsay Hallpa· 2024

The Ancient Mexicans Rikuchiy Riqsichiq Unancha

Eduardo Guizar Vukovich rurasqa

Mañakuq: Universidad de Monterrey

Kawsay Hallpa T'aqapi A' Design Award Qullqi Premiu Atipaq

53,173

Taripasqa Premio Atipaq

#158345 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

The Ancient Mexicans Rikuchiy Riqsichiq Unancha nisqamanta

Ñawpa Mexicanokuna nisqaqa huk graficopi riqsichiq unanchamin, Monterrey, Mexico llaqtapi Noreste Museopi Mexicopa ñawpa pacha (pre-hispanica) kawsaykunamanta wiñay rikuchiypaq ruwasqa. Kay riqsichiq unanchaqa quyllurkunapa huñusqan (constelacionkuna) yuyaymanta paqarin. Akllasqa rikuchiy ruwaykunapa siqinkunapa hawanpi ch'ikukunapa awa hina churakurqan, hinaspa tawa k'uchuyuq siq'ikunawan chaymanta paykunapa hukniraykunawan sapa kawsaypaq sapa yuyaypaq pictogramakunata ruwakurqan. Chay pictogramakunaqa rirpupi hina kutichisqa, kutin kutin churasqa kanku, chaywan modulokuna hina llamk'aq patronkunata paqarichinku, sapa churanaman k'apaq kaspa. Rikuchiypi willakuy ruwayqa watukuqkunapa allin kawsayninta yanapan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

The Ancient Mexicans Rikuchiy Riqsichiq Unancha A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. The Ancient Mexicans Rikuchiy Riqsichiq Unancha ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. The Ancient Mexicans Rikuchiy Riqsichiq Unancha achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Tupukuna & P'istuy: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Etiquetakuna: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Ruway Tecnología: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Diseño Sasachakuy: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
T'aqwiy: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Kallpachay: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Llamk'ay Pacha: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Purichiy Puriy: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Huñu Runakuna: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez