Tacto Inc. nisqap Aquetha Sake Ch'uspa Hallch'ana diseñon

Tacto Inc. nisqap Aquetha Sake Ch'uspa Hallch'ana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2024

Aquetha Sake Ch'uspa Hallch'ana

Tacto Inc. rurasqa

Mañakuq: Tacto Inc

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Llinphikuna

Diseñomanta

Aquetha Sake Ch'uspa Hallch'ana nisqamanta

Aquetha nisqaqa unay poqosqa Japón sake ukyanapaq hallch'ana churana hinaspa marka ruwaymi. Botellaqa huk qhispi ruwaq artistaq makinwan ruwasqa, gravedadpa kallpanwan formasqa, chaymi natural muyu formata qon, pacha puriyta rikuchispa. Chay muyu formaqa botellaman churasqa qhipaman allin poqoyta yanapallantaq. Ch'uya etiquetakunaqa mana tintayoq letterpress imprimiywan ruwasqa kanku, chiri temperaturapi poqoypa ch'uya kayninta rikuchinapaq. Sasachakuq mana kaq hawa cajaqa kirpanawan cuerponwan chawpipi huk t'oqoyoqmi, poqoy pachap puriyninta rikuchinapaq. Kay diseñoqa poqosqa sakita mana sapa p'unchay rantina hinachu, aswanpas huk arte ruway hinam rikuchin.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Aquetha Sake Ch'uspa Hallch'ana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Aquetha Sake Ch'uspa Hallch'ana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Aquetha Sake Ch'uspa Hallch'ana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Tupukuna & P'istuy: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Etiquetakuna: Packaging, Product Design, Website
Ruway Tecnología: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Diseño Sasachakuy: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Kallpachay: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Llamk'ay Pacha: 2months, Tokyo, Japan
Purichiy Puriy: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Huñu Runakuna: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Siq'i Hayñikuna: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima