Samiqman pasay
Martin Hoffmann nisqap Moments Of Speed Fotografiakuna diseñon

Martin Hoffmann nisqap Moments Of Speed Fotografiakuna diseñonqa Rikchay Hapiy Kamay Atipanakuy T'aqapi 2024 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.


BurunsiRikchay Hapiy· 2024

Moments Of Speed Fotografiakuna

Martin Hoffmann rurasqa

Mañakuq: Fuchs Neue Technologien (Team FNT)

Rikchay Hapiy T'aqapi A' Design Award Burunsi Premiu Atipaq

71,639

Llinphikuna

Diseñomanta

Moments Of Speed Fotografiakuna nisqamanta

Usqhaylla Pachakunapi, usqhaylla mana iñinapaq rikurimun. Ñawpaq qhawariyllapiqa, siq'ikunaqa kuyuypa sumaq kayninwan kallpantapas rikuchin, chaymi chay pachapa kallpanta, ch'ikan kaynintapas musyachiwanchis. Chaypachallatataq hunt'asqa tikrakuy kanmi rikurisqa usqhaymanta motivopi ch'in kayman. Siq'isqa kuyuypiqa, siq'ikunaqa kikin thak kayniyuqmi, chaymi kusikuypaq samarichiq ruwayta ruwan. Kay qhawaypa tikrakuyninqa qhawaqtaqa musuq, aswan ukhu nivelta rikunaykuta qun. Tantachiy, uchuy riqsichikuna, llimpikuna, ch'ullalla kay, phaña kaypas dramaticota hinaspa kuyuypi ch'in siq'ita kikillantapas ruwan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Moments Of Speed Fotografiakuna A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Moments Of Speed Fotografiakuna sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Moments Of Speed Fotografiakuna mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta
This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Tupukuna & P'istuy
The pictures were published in a 297 x 210 mm book.
Etiquetakuna
Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Ruway Tecnología
Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Diseño Sasachakuy
The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
T'aqwiy
Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Kallpachay
Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Llamk'ay Pacha
The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Purichiy Puriy
The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Siq'i Hayñikuna
Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023

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