Dreavita Mental Wellness Marca kamay by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Marca kamay by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2024

Dreavita Mental Wellness Marca kamay

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Burunsi Premiu Winner in Shuyu Category

20,229

Verified Award Winner

Verify Award Status for #158644

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreavita Mental Wellness Marca kamay

Dreavita huk ñawpaqman puriq, llapanpaq qhali kawsay marcam. Rikuy identidadqa karqan llamp'u, yupaychaq, yuyayniyuq kananpaq, marcapa llapanpaq kayninmanta rikuchispa. Hamutayqa paqarimurqan kallpasapa Pachamamapa yuyaymanta, sutinmi Sanu kay inspirasqa sinchi kay. Pachamamapa ruwayninkunaqa qhawarichiptin wiñay ruwayta, kallpata, wiñayta, marca kamayqa munan kay willakuykunata apachiy takyachiy rimaykunawan, pisi diseño ruwaywan. Siq'ikunaqa Pachamamapa ruwayninkunapi yuyayniyuq kanku, rikuchispa kutichinakuy, sinchi kaywan kawsaypi allin kayman chayananpaq.

The Recognition

About the A' Design Award Burunsi Premiu

Dreavita Mental Wellness Marca kamay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Dreavita Mental Wellness Marca kamay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Dreavita Mental Wellness Marca kamay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery