Phillips nisqap The Imperial Patek Philippe Qhatunapaq Kamachiy diseñon

Phillips nisqap The Imperial Patek Philippe Qhatunapaq Kamachiy diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiWillachiy· 2024

The Imperial Patek Philippe Qhatunapaq Kamachiy

Phillips rurasqa

Mañakuq: Phillips

Willachiy T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#160427 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

The Imperial Patek Philippe Qhatunapaq Kamachiy nisqamanta

Tukuy pachantinpi multimedia kamachiy Phillips nisqawan Bacs y Russo nisqawan kuska ruwasqa, huk pisillalla Patek Philippe reloj rantinata kallpachinankupaq, ñawpaqta Aisin Gioro Puyi sutiyuq runaq kaq, tukuy pachapi riqsisqa Qhipa Emperadur hina, kamachisqa logo rurayta, cine hina willakuyta, ñawpaq pachaq willakuy videota, qillqasqa sutiyuqta, chaymanta rikuchiy puriyta New York, London, Taipei, Singapore, Hong Kong llaqtakunapi; relojpa sapalla kawsay willakunata maymantataq hamumurqan chayta kawsachispa rikuchinapaq.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

The Imperial Patek Philippe Qhatunapaq Kamachiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. The Imperial Patek Philippe Qhatunapaq Kamachiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. The Imperial Patek Philippe Qhatunapaq Kamachiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
Tupukuna & P'istuy: As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
Etiquetakuna: Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
Ruway Tecnología: The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
Diseño Sasachakuy: The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found.
T'aqwiy: The documentary film was the result of years of research including the authentication of the watch involving experts.
Kallpachay: The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
Llamk'ay Pacha: The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
Purichiy Puriy: The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
Patentekuna: Watch display case by Lekoni
Huñu Runakuna: CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin
Siq'i Hayñikuna: Phillips