Martin Hoffmann nisqap Fast Women Fotokunas diseñon

Martin Hoffmann nisqap Fast Women Fotokunas diseñonqa Rikchay Hapiy Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiRikchay Hapiy· 2025

Fast Women Fotokunas

Martin Hoffmann rurasqa

Mañakuq: Hoffmann Design

Rikchay Hapiy T'aqapi A' Design Award Burunsi Premiu Atipaq

45,117

Taripasqa Premio Atipaq

#168856 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Fast Women Fotokunas nisqamanta

Kay fotokunap tantanakuyninqa warmikunamanta kallpalla purik karrukunamantawan musuq qawariywan rikuchin. Sumaqllachay imachara kaspanqa mana, warmiqa rikukunmi kikin atipaq runaynayuq hina yachay llamk'ana pachapi. Sapa siq'iqa rikuchin kallpachakuy munay kayta, chiri sumaq kayta, llamp'u kaytawan, chaywanpas pisi uyarikun p'itiykuy kay. Aycha simiqa natural sumaq kayninta waqaychan. Ch'uya siq'i tantaywan hinaspa llushphyachiyta akllasqawan pukllaymi ñawita pusachin, sunqu kuyuykunatapas kamarin. Allin k'irisqa kaypaqqa, q'uñi qallu tununqa wakinnimpi chaqrukun yachay chiri kaywan. Tukuymantaqa, kay ruwasqakunaqa k'anchachinku thak, qawarikuq pachata.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Fast Women Fotokunas A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Fast Women Fotokunas sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Fast Women Fotokunas mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Women and racing cars? Fast Women changes perspectives. The women are active protagonists, surrounded by racing technology, their gaze reflects self-confidence, but also a certain vulnerability. The body language maintains feminine elegance in every situation. At the same time, the motifs radiate calm. The viewer's gaze is guided by the clear image composition, the play with blurring supports this and creates emotions, the warmer basic tone is sometimes contrasted by a technical coolness.
Tupukuna & P'istuy: The pictures were published in a 297 x 210 mm book as well as in a 420 x 297 calendar
Etiquetakuna: Photography, Self-confident Women, Power Women, Racing Cars, Fun, Racetrack, Emotions, Elegance, Modern Perspective, Female Racing Drivers
Ruway Tecnología: Special photo shoot at the Mugello race track. Camera Canon EOS R5, lenses Canon RF 50 f/1.2L USM, Canon EF 70-200 f/2.8L IS USM, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Diseño Sasachakuy: The most difficult thing was to capture the self-confident image of women authentically, without stereotypes or pointing fingers. As the models are not professionals, they were involved in the image ideas. They were able to internalise them and express their feelings. Depending on the motif, it required more or less communication, measured instructions or simply letting them act freely. The creative challenge was to portray the woman as self-confident, determined, elegant, feminine and fun.
T'aqwiy: Type of research: Women and motor racing - a typified topic from a new perspective. The aim: To portray the self-confident woman in the context of motorsport, not without a sympathetic relaxed attitude. The methodology: A pleasant atmosphere on location, permanent involvement of the models, putting themselves in special situations, the photographer as a sensitive observer of the scenes and moods. Suitable shooting positions, perspectives, surroundings. Post-processing for optimisation, colour fine-tuning. The result: the images reflect the changing role models of women and also show the fun in the process
Kallpachay: The woman not as a decorative accessory, but self-confident in a technical male environment. Inspired by the idea of conveying respect for the person depicted in each image, my aim in Fast Women was to capture self-confidence, determination, coolness, but also simply lightness and fun in aesthetic images. Strength combined with subtle vulnerability - a field of tension between action and sensitivity.
Llamk'ay Pacha: The photos were taken during a 2-day event in Italy, early September 2024. Editing and optimization of the images as well as the presentation in the Book took place in November 2024 in Neu-Ulm, Germany.
Purichiy Puriy: The photos are part of a high-quality, limited-edition photo book as a special project. In full-page images and a harmonious structure, consistent in layout, an appealing compilation offers new perspectives. Only selected people will receive this work as a special honour. A limited number of calendars were also produced with these photos.
Siq'i Hayñikuna: Image #1: Photographer Martin Hoffmann, Fast Women, 2024
Image #2: Photographer Martin Hoffmann, Fast Women, 2024
Image #3: Photographer Martin Hoffmann, Fast Women, 2024
Image #4: Photographer Martin Hoffmann, Fast Women, 2024
Image #5: Photographer Martin Hoffmann, Fast Women, 2024