Pepsi Diner Milan 2024 Ñawpaq Ruway: Wichqasqa Mikhuna Wasi Ukhu Kamayuq by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Ñawpaq Ruway: Wichqasqa Mikhuna Wasi Ukhu Kamayuq by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Ukupi Kamay Competition Category.

BurunsiUkupi· 2025

Pepsi Diner Milan 2024 Ñawpaq Ruway: Wichqasqa Mikhuna Wasi Ukhu Kamayuq

by PepsiCo Design and Innovation

A' Design Award Burunsi Premiu Winner in Ukupi Category

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Verified Award Winner

Verify Award Status for #169617

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Colors

The Design

About Pepsi Diner Milan 2024 Ñawpaq Ruway: Wichqasqa Mikhuna Wasi Ukhu Kamayuq

Qillqa Simi: Pepsi Diner Milan 2024 nisqaqa huk mikhuna wasi ukhupaq kamaymi, Milan llaqtapi pisi pachapaq marka wasi hina ruwasqa. Kay kamayqa New York suyupi mikhuna wasi yuyayta Europa nacionman apamun, kaymi diner nisqaqa Estados Unidos suyupi mana kaqpi ñawpaq kaq kamachisqa. Ukhu kamayqa musuq Pepsi qillqa unancha (logo) ima rikch'ay identidad sistemantawan churakun. Italia suyu pukllay-kawsayman rikch'akuq imakuna, futbol pukllaywan takiywan, chay ukhupi churasqa kanku, chaymantapas Italia suyu riqsisqa runakunawan huñunakuykuna, wisitaqkunapaq kamasqa karqa. Kay ruwaypa munayninqa Europa suyu uyariqkunawan tantanakuyta karqa, marka willakuypi kikin llaqtapa kawsayninta churaspa.

The Recognition

About the A' Design Award Burunsi Premiu

Pepsi Diner Milan 2024 Ñawpaq Ruway: Wichqasqa Mikhuna Wasi Ukhu Kamayuq A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Pepsi Diner Milan 2024 Ñawpaq Ruway: Wichqasqa Mikhuna Wasi Ukhu Kamayuq sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Pepsi Diner Milan 2024 Ñawpaq Ruway: Wichqasqa Mikhuna Wasi Ukhu Kamayuq mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release