Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy

by PepsiCo Design and Innovation

A' Design Award Burunsi Premiu Winner in Pilluchina Category

14,891

Verified Award Winner

Verify Award Status for #169613

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy

Lay's Deep Ridged Spicy Flavor nisqa q'ipiy diseñoqa iskay ancha pisi ruwasqa mikhuna wallpasqakunapaq ruwakurqan, China llaqtapi rantikuq: Spicy Hot Strip chaymanta Spicy Stinky Tofu. Kay q'ipiyqa musuq runakuna, mikhunata thaskilla mikhunankupaq maskhaqkunaman chayananpaq ruwakurqan. Sinchi hina kallpayoq rikch'aykunaqa hatun kayninpi mikhunapa kanan sinchi katayninta sut'ita willan. Pukllay simi rikch'aynin diseñopa chawpinpi tarikun. Kallpasapa mikhuna fotografiakuna iskay wallpasqakunata llapan kallpanwan rikuchin. Chayta ruwaspaqa, kay pisi ruwasqa q'ipiykunaqa kawsayniyoq, ancha sut'illa reqsikuq identidadta charin.

The Recognition

About the A' Design Award Burunsi Premiu

Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release