LMNT Company nisqap Namuh Investment Rebranding Marka Riqsichiy Diseño diseñon

LMNT Company nisqap Namuh Investment Rebranding Marka Riqsichiy Diseño diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiWillachiy· 2025

Namuh Investment Rebranding Marka Riqsichiy Diseño

LMNT Company rurasqa

Mañakuq: LMNT Company

Willachiy T'aqapi A' Design Award Burunsi Premiu Atipaq

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#170399 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Namuh Investment Rebranding Marka Riqsichiy Diseño nisqamanta

Namuh Investment Rebranding nisqaqa huk marka riqsichiy diseñom, Millennials nisqakunapaq hinallataq Gen Z nisqakunapaq ruwasqa huk qullqi churana plataformapaq. Kay musuqyachiyqa plataformata aswan pichqachin, mana qullqi rantikuy-vendekuy (stock trading) sapallanmanta, aswanpas runa kikin wiñayninman qullqi churaspa. Huk punku rikch'aypi sayasqa diseño sistemaqa musuq kicharikuykunata rikuchin, kayqa llapan riqsichikuy kaqkunapi kuska churasqa. Ancha sumaq rikch'aykunawan (illustrations) qullqi churayqa hamut'aynillawan hap'inallawan rikch'akun. "Daily Shift" nisqa yuyayqa sapa p'unchay gastuykunata hamuq p'unchaypaq qullqi churanaman tikrachiyta kallpachan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Namuh Investment Rebranding Marka Riqsichiy Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Namuh Investment Rebranding Marka Riqsichiy Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Namuh Investment Rebranding Marka Riqsichiy Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Tupukuna & P'istuy: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Etiquetakuna: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Ruway Tecnología: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Diseño Sasachakuy: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
T'aqwiy: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Kallpachay: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Llamk'ay Pacha: Seoul, Republic of Korea
Purichiy Puriy: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Huñu Runakuna: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Siq'i Hayñikuna: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.