Hello Spring Sapan Ruray: Uj Hatun Filmi by Lanhua Ma

Hello Spring Sapan Ruray: Uj Hatun Filmi by Lanhua Ma is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Kuyuriy Shuyu Kamay Competition Category.

BurunsiKuyuriy Shuyu· 2025

Hello Spring Sapan Ruray: Uj Hatun Filmi

by Lanhua Ma

Client: Lanhua Ma

A' Design Award Burunsi Premiu Winner in Kuyuriy Shuyu Category

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Verified Award Winner

Verify Award Status for #170683

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hello Spring Sapan Ruray: Uj Hatun Filmi

Qillqasqa Rimay: "Napaykullayki Pacha Poqoy" nisqaqa uj hatun filmim, ima chayta willan uj sipas yachaq warmimanta paypa qillqay ruwaymanta puriyninmanta. Kay filmiqa 87 minutupi purin, Nanjing llaqtapi, China nacionpi kikin pachapi rikuchisqa karqan. "Napaykullayki Pacha Poqoy" nisqaqa kawsayniyuq ruwaykunata makipi siq'isqa animacionwan tinkuchin, mosoq rikuchiy rimayta ruwanapaq. Kay willakuyqa kimsa t'aqapi rikhurin, sapa t'aqataq huk hina rikuchiyta apaykachan. Llimp'i akllaykunataq, ch'usaq llimp'imanta kusisqa llimp'iman tikrakun, imaynatas sipas yachaqkuna paypa qapariyninta tarin. Uj siq'isqa willakuy qillqamanta hurqusqa, kay filmiqa asikuywan Este Asia yachachiyta qhawarichin, sapa watayuq rikuqkunatapas yachaymanta yuyaymanaq kutichinanpaq invitachin.

The Recognition

About the A' Design Award Burunsi Premiu

Hello Spring Sapan Ruray: Uj Hatun Filmi A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Hello Spring Sapan Ruray: Uj Hatun Filmi sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Hello Spring Sapan Ruray: Uj Hatun Filmi mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The film bridges cultures through universal comedy. Unlike typical children's films, it engages all ages while challenging rigid East Asian education. Director Ma's live-action mixed animation experimental techniques make this Chinese story globally accessible. Adapted from a bestselling graphic novel, it perfectly balances entertainment with meaningful social commentary on educational reform.
Dimensions & Packaging: Feature film: 87 minutes runtime
Format: Digital cinema package (DCP), 4:3 and 2.35:1 aspect ratio.Resolution: 2K, Delivery formats: DCP, ProRes 4444, H.264
Tags: Coming-of-age, Chinese education, Visual storytelling, Creative awakening, Color symbolism, Narrative filmmaking, Student expression, Cultural identity, Educational philosophy
Production Technology: Shot on-location in Nanjing using hybrid cinematography techniques that blend traditional narrative filmmaking with hand-drawn animation, which uses experimental visual language. The production employed stylized color grading to enhance comedic elements while maintaining emotional authenticity. It utilized non-linear editing structures to mirror the creative writing process central to the story. Sound design incorporates subtle cultural motifs without alienating international audiences. Post-production leveraged cross-cultural consultation to ensure subtitling captures linguistic nuances essential to the screenplay's comedic timing.
Design Challenge: Our most significant obstacles were severe budget limitations and pandemic restrictions that prevented large-scale shooting. We transformed these constraints into creative opportunities by developing a minimalist visual language that focused on intimate character moments rather than expensive set pieces. The pandemic's isolation inspired our narrative structure, with separated spaces becoming a storytelling device reflecting the protagonist's internal journey. We embraced lightweight production methods, filming with skeleton crews in naturally lit environments. These limitations ultimately strengthened our storytelling approach, pushing us toward more innovative visual solutions and a more authentic emotional core.
Research: This study explored how narrative film and visual design can effectively express educational themes. Through analysis of 21 Asian educational films' visual language, 40 color scheme experiments, and 15 focus group discussions, we established an aesthetic framework that resonates with audiences. Research demonstrated that specific color transitions (from monochromatic to saturated) can symbolically reflect a student's creative awakening, while non-linear narrative structures better represent the internal logic of the creative process. The combination of experimental montage techniques with traditional cinematography balanced artistic expression with audience accessibility. These findings directly influenced the film's visual design, pacing, and scene construction, creating a work with both artistic depth and narrative accessibility, providing new pathways for educational filmmaking.
Inspiration: This film emerged from the director's childhood struggle with writing despite having a father who was a renowned composition educator. The narrative transforms this personal journey into artistic expression, blending Eastern educational philosophy with Western filmmaking techniques. Research into pedagogical approaches across cultures informed the storytelling, offering authentic insight into educational reforms happening in contemporary China while creating a universally resonant story.
Project Duration: Filming between 2022 and 2023, Nanjing, China
Operation Flow: The film unfolds through three distinct chapters following a young student's writing journey, each marked by a unique visual approach. As she progresses, the film's palette transforms from desaturated to vibrant, mirroring her creative awakening. Humor builds through recurring motifs that viewers can anticipate and enjoy. The narrative invites the audience to reflect on their own educational experiences, creating an emotional connection that transcends cultural barriers while delivering a universal story about finding one's voice.
Image Credits: Image #All Film Stills, Nanjing Bad Student Media, 2024