House of Smaragd Suyakuy Caxa by Rilind Hoxha and Haris Murich

House of Smaragd Suyakuy Caxa by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Quykuna Kamay Competition Category.

BurunsiQuykuna· 2025

House of Smaragd Suyakuy Caxa

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

A' Design Award Burunsi Premiu Winner in Quykuna Category

23,813

Verified Award Winner

Verify Award Status for #171968

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About House of Smaragd Suyakuy Caxa

House of Smaragd Suyakuy Kalendariogqa huk allichasqa yupay caxam, pachamama qhawaq papilmanta hinaspa wiñaypaq materialkunamanta rurasqa, achkha kutita llamk'anapaq. Tawa quri-qullqi ruwanakunayuqmi, sapankanta paquetesqa, sapaq t'uqukunapi waqaychasqa. P'istuyqa kutichinapaq hinaspa wakmanta llamk'anapaqmi, chaymi pachamamapi mana allinta ruwasqata pisiyachin. Caxapa ruwayninqa kamachisqa haykuyta qun sapa t'uquman, musphariyta waqaychaspa imaykunata allinta hark'asqa kachkaspa.

The Recognition

About the A' Design Award Burunsi Premiu

House of Smaragd Suyakuy Caxa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. House of Smaragd Suyakuy Caxa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. House of Smaragd Suyakuy Caxa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov