Nargiza Usmanova nisqap Tels Cargo Marka Sut'inchay diseñon

Nargiza Usmanova nisqap Tels Cargo Marka Sut'inchay diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2025 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruWillachiy· 2025

Tels Cargo Marka Sut'inchay

Nargiza Usmanova rurasqa

Mañakuq: TELS Cargo

Willachiy T'aqapi A' Design Award Fierru Premiu Atipaq

52,229

Taripasqa Premio Atipaq

#172023 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Tels Cargo Marka Sut'inchay nisqamanta

Tels Cargo nisqaqa, Europa suyupi automotive cargo nisqapi llamk'aq apaykachaq empresapaq ruwasqa marka sut'inchaymi kan. Logotipoqa ñawpaq qillqa rikch'ayninta, llimp'i akllasqanta, chunka pichqayuq raya pallet unanchaytawanmi hap'in, chaynapi rikch'anayninqa mana chinkanchu. Muyu unanchayqa intita, k'anchaytawan rikuchin. Cargo nisqa simipi G, O qillqakunaqa huk tinkusqa kanku, kuyuyta rikuchinapaq. Kay sut'inchayqa camion diseñokunapi, pirqa calendarionkunapi, oficina llamkanakunapi, napaykuy qillqakunapi, yaku puyñukunapi, bolsakunapi, pirqa relojkunapi, rikuchina stand nisqakunapi, hinallataq qhuyanakunapipas churasqam kan. Uqi hinaspa naranja llimp'ikunaqa musuq pachapi hinaspa allin llamk'aq rikch'aypi yanapakunku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Tels Cargo Marka Sut'inchay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Tels Cargo Marka Sut'inchay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Tels Cargo Marka Sut'inchay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Tupukuna & P'istuy: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Etiquetakuna: Branding, Identity, Graphic design, Logo design, Visual design
Ruway Tecnología: All advertising product layouts are created using graphic design software.
Diseño Sasachakuy: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
T'aqwiy: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Kallpachay: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Llamk'ay Pacha: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Purichiy Puriy: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patentekuna: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Siq'i Hayñikuna: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk