Fluf Sofá by Joao Demele is a highly esteemed winner of the very prestigious 2026 A' Design Award Burunsi Premiu in Tiyarina Kamay Competition Category.

BurunsiTiyarina· 2026

Fluf Sofá

by Joao Demele

Client: Karams

A' Design Award Burunsi Premiu Winner in Tiyarina Category

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Verified Award Winner

Verify Award Status for #173939

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluf Sofá

Fluf sutiyuq sofá nisqaqa sapa p'unchaw samanapaq hinallataq hawkayanapaq ruwasqa tiyana. Kay sofáqa hatun volumenniyuq, organiko siq'ikunayuqmi. Huk k'ullu chakiwan llamp'u forrasqa kurkunta hap'in. Chay chakiqa allin ruwasqa k'ullu kuchusqakunawan tinkiykunawan ruwasqa, takyasqa kanampaq, unay kanampaq ima. Tiyanapa, wasa hap'inanpa, marq'a hap'inanpa cojinninkunaqa sapa hukninkupi imaymana takyayniyuq espumawan hunt'asqa kachkan, allin hap'iywan llamp'u kaywan chaninchasqa kanampaq. Huk tikrachina waqta wasa hap'inaqa imaymana ruwaykunapaq allin, ñawinchaypaq, samaypaq utaq runamasikunawan rimanakunapaqpas. Kay sofáqa 260 cm kinrayninpi, 101 cm ukhuninpi, 85 cm sayayninpi ima tupusqa kachkan.

The Recognition

About the A' Design Award Burunsi Premiu

Fluf Sofá A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Fluf Sofá sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Fluf Sofá mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
Dimensions & Packaging: Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm
Tags: Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
Production Technology: The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
Design Challenge: The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
Research: The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
Inspiration: The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
Project Duration: Project started in 2024 and was published in 2025 in Sao Paulo.
Operation Flow: The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
Team Members: Joao Demele