Mobility Future Within Reach Marca Willakuy by Hayato Itakura

Mobility Future Within Reach Marca Willakuy by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award Qullqi Premiu in Willachiy Kamay Competition Category.

QullqiWillachiy· 2026

Mobility Future Within Reach Marca Willakuy

by Hayato Itakura

Client: tacto Inc.

A' Design Award Qullqi Premiu Winner in Willachiy Category

14,789

Verified Award Winner

Verify Award Status for #180975

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mobility Future Within Reach Marca Willakuy

Mobility Future Within Reach nisqaqa huk marca willakuy ruwaymi, hamuq purichiy (movilidad) mama willakunapaq purispa yachachiy raymipaq kamachisqa. Chawpi ruwayninqa huk hatun diorama, Fine Flute cartón nisqawan ruwasqa, 1030 mm sayayniyuq, 1456 mm kinrayniyuq, 500 mm ukhuyuq ima. Sapa raki laserwan kuchusqa karqan, chaymanta makiwan huñusqa. Kuyuchiq mecanismokuna kawsachinku: carrukuna kuyunku, wasikuna k'anchanku, llaqtataq kutichin k'anchaywan, qapariywan, kuyuywan ima. Chay kutin llamk'achina (recyclable) materialqa pachamama waqaychay yuyayta yanapan, warmakunatapas pukllaspa hamuq purichiyta musphaykachinankupaq yanapan.

The Recognition

About the A' Design Award Qullqi Premiu

Mobility Future Within Reach Marca Willakuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mobility Future Within Reach Marca Willakuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mobility Future Within Reach Marca Willakuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration