Unou Jikenn, Inc. nisqap Kokorozashi Mirror Empresa Riqsichiy Unancha diseñon

Unou Jikenn, Inc. nisqap Kokorozashi Mirror Empresa Riqsichiy Unancha diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiWillachiy· 2026

Kokorozashi Mirror Empresa Riqsichiy Unancha

Unou Jikenn, Inc. rurasqa

Mañakuq: Mitsui & Co., Ltd.

Willachiy T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#181004 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Kokorozashi Mirror Empresa Riqsichiy Unancha nisqamanta

Kokorozashi Mirror nisqaqa Mitsui & Co., Ltd. empresapaq ruwasqa riqsichiy unancha churasqam. Kay unanchaqa estación purina ñanpi churasqa kachkan, chaymi empresa hatun wasiman chayachin. Llamkaqkunapa fotonkuna hinaspa llamkana kuskankunapa rikchaynin chunka negocio t'aqakunata riqsichin. Makiwan qillqasqa willakuykuna chay rikchaykunapa hawanpi churasqa kaspa sapa t'aqapa munayninkunata rikuchin. Huk espejo ñanpa tukuyninpi sayachkan hinaspa marcapa siminta apan: Tukuy imapas Kokorozashiwanmi qallarin. Qhawaqkunaqa kikin rikch'ayninkuta chay willakuywan kuska rikunku, chaymi sapa runata yuyaymanayninman pusan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Kokorozashi Mirror Empresa Riqsichiy Unancha A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Kokorozashi Mirror Empresa Riqsichiy Unancha sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Kokorozashi Mirror Empresa Riqsichiy Unancha mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Tupukuna & P'istuy: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Etiquetakuna: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Ruway Tecnología: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Diseño Sasachakuy: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
T'aqwiy: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Kallpachay: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Llamk'ay Pacha: Published: August 28, 2025 to Present in Tokyo, Japan.
Purichiy Puriy: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Huñu Runakuna: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Siq'i Hayñikuna: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.