Lavazza Elogy Barista Kaway Ruray: Kaphi Rurana Maquina by Florian Seidl

Lavazza Elogy Barista Kaway Ruray: Kaphi Rurana Maquina by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award Quri Premiu in Wasi Llamkana Kamay Competition Category.

QuriWasi Llamkana· 2026

Lavazza Elogy Barista Kaway Ruray: Kaphi Rurana Maquina

by Florian Seidl

Client: Lavazza

A' Design Award Quri Premiu Winner in Wasi Llamkana Category

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Colors

The Design

About Lavazza Elogy Barista Kaway Ruray: Kaphi Rurana Maquina

Qillqa: Elogy Barista nisqaqa achka upyanapaq ruwasqa sistemam, wasipi Italia kaphi kawsayta qunanpaq kamachisqa, espresso nisqamanta cappuccino, latte, hinaspa q'uñi chukulatikama. Kay ruwayqa Lavazza empresaq kay chikanpi ñawpaqmanta rurasqa form rimayninpim sayan, aswan ancha kamachiq hinallataq profisiyunal kaqwan, ichaqa Italiamanta hina reqsikuqllam patanpi, detallankunapi, hinaspa tukuchayninpi. Kayqa musuq ruwaymi, hunt'a kikin kaywan, Italia kaphi kawsayta sapa wasiman apamuq.

The Recognition

About the A' Design Award Quri Premiu

Lavazza Elogy Barista Kaway Ruray: Kaphi Rurana Maquina A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Lavazza Elogy Barista Kaway Ruray: Kaphi Rurana Maquina ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Lavazza Elogy Barista Kaway Ruray: Kaphi Rurana Maquina munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of recipes available at the touch of a finger is an important feature in the single serve market. All these preparations are possible thanks to a unique brewing technology and patented milk frothing system. With True Capp, it is also possible to prepare a cappuccino or latte macchiato directly in the ceramic cup. Another important aspect is the possibility to brew two coffees simultaneously with the special spout. Elogy Barista offers authentic Italian coffee culture.
Dimensions & Packaging: Dimensions: 163mm / 315mm / 422mm
Weight: 5,4kg
Power 1500W, Voltage 220-240, Frequency 50-60 Hz
Removable parts are dishwasher safe
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface, reconditioning, recycled plastic
Production Technology: main shell, cup rest: injection moulded plastic (ABS)
water tank: injection moulded plastic (SAN)
grid: stainless steel
UI: touch, IMD
feet: silicone rubber
Design Challenge: Elogy Barista is replacing a successful product with a new and dynamic design and a tight development process. New features and special attention to environmental impact and energy consumption were important. Repairability and the possibility of regenerating the product were also very important aspects.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The design builds on Lavazza's established form language and provides a vision for the future. Designed with love in Italy Elogy Barista celebrates its Mediterranean identity with attention to detail, colour and finishes. All of which were carefully chosen to reflect the professional soul of the appliance. Surfaces and volumes are precisely controlled with a strong and stable main body. The wrap around shell is characterised by dynamic lines and Lavazza logos on the sides.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow: The machine is easy to use and comes with a patented milk frothing system and a dedicated milk jug. The cup rest has a stainless steel grid and can be adjusted easily, placing small cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The water tank is easily accessible and is treated as a separate, transparent volume. The touch sensitive user interface guarantees a smooth user experience.
Patents: design patent/registered design
patented milk frothing system
Image Credits: Lavazza