Sheikh El Burger Logo Marcakuy by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award Burunsi Premiu in Willachiy Kamay Competition Category.

BurunsiWillachiy· 2019

Sheikh El Burger Logo Marcakuy

by Moataz Mohamed

Client: Moataz Mohamed

A' Design Award Burunsi Premiu Winner in Willachiy Category

18,027

Verified Award Winner

Verify Award Status for #76712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger Logo Marcakuy

Arabia kawsaypiqa 'Sheikh' simiqa aswan hatun rangoman chayanata rikuchin, yupaychaymanta, chaninchasqa kaymanta, ch'iklllaymanta, allin pusaymantapas. Chaynatataq markanchista churarqayku: simi watukusqanchis riqsiyta atinku, sapa p'unchay rimayninkupi niyta atinku. Chay simi allin kayta, qhepaman yachayta, qhatupi ñawpaq kayta rikurichin.

The Recognition

About the A' Design Award Burunsi Premiu

Sheikh El Burger Logo Marcakuy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Sheikh El Burger Logo Marcakuy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Sheikh El Burger Logo Marcakuy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.