Reverse Reloj by Mattice Boets is a highly esteemed winner of the very prestigious 2019 A' Design Award Quri Premiu in Tiyarina Kamay Competition Category.

QuriTiyarina· 2019

Reverse Reloj

by Mattice Boets

Client: Mattice Boets

A' Design Award Quri Premiu Winner in Tiyarina Category

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Verified Award Winner

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Colors

The Design

About Reverse Reloj

Pacha usqhaylla purisqanmanta, relojkunaqa mana t'ikrakunkuchu. Reverse manam sapan relojchu, kutirichisqam, pisi ruwaykunayuq reloj diseño, uchuy t'ikraykunawan sapallañam kachkan. Ukuman rikuq maki hawapi kaq siki ukupin muyun horata rikuchinapaq. Hawaman rikuq uchuy maki sapalla sayakun hinaspa muyun minutuskunata rikuchinapaq. Reverse ruwasqa karan relojpa tukuy ruwayninkunata qichuspa, cilíndrico basenllatan saqispa, chaymantam yuyaykuna hap'irqanku. Kay reloj diseñoqa munan qanta yuyarichiyta pachata much'anaykipaq.

The Recognition

About the A' Design Award Quri Premiu

Reverse Reloj A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Reverse Reloj ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Reverse Reloj munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging: Ø 420 x 30 mm
Tags: clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology: The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge: Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research: This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration: While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration: The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow: The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents: Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.