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Butterfly Wayrapi Puriq Tiyana by James Lee
Butterfly Wayrapi Puriq Tiyana by James Lee
Butterfly Wayrapi Puriq Tiyana by James Lee
Butterfly Wayrapi Puriq Tiyana by James Lee
Butterfly Wayrapi Puriq Tiyana by James Lee

Qullqi Antawa · 2020

Butterfly Wayrapi Puriq Tiyana

by James Lee

  • A' Design Award Qullqi Premiu 2020 in Antawa
  • CLIENT: Butterfly Flexible Seating Solutions Limited
  • Estimated Number of Design Views: 28,254
  • Verification code 67CD90E155 · Verify this award
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About Butterfly Wayrapi Puriq Tiyana

Butterfly nisqaqa huk waylluykuq wayrapi puriq tiyana kamachiymi, chaymi premium economy tiyanamanta business class puñuna suites kamanta tikrakuyta saqin. Sapa Butterfly suite iskay k'umuykachaq tiyanayuqmi, kikinmanta hukmanta huk kaqmanta churasqa, iskaynin tiyanataqa premium economy hina qhatukun. Wayrapi puriq llamk'aqkunaqa ventana ladopi tiyanata muyuchispa huk kinray tiyanata ruwanku, chaymi huk pasajerupaq business class suite kaman. Ñan ladopi tiyanatapas muyuchispa hatun p'alta pampata puñunapaq ruwanku. Kay kamachiyqa llamk'aqkunata cabinata mañakuy tikrakuymanhina allichaytawan pampa kitita allinta llamk'achiytawan saqin.

About the A' Design Award Qullqi Premiu

Butterfly Wayrapi Puriq Tiyana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Butterfly Wayrapi Puriq Tiyana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Butterfly Wayrapi Puriq Tiyana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Press Kit

Unique Properties
Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags
Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration
Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration
The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow
Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents
Patented

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