Qullqi Pilluchina · 2020
Mi Bluetooth Headset Mini Primary Function: Uyarina Auqui Wachu Maytu
by Xiaomi
- A' Design Award Qullqi Premiu 2020 in Pilluchina
- CLIENT: Xiaomi
- Estimated Number of Design Views: 25,065
- Verification code 5223DA1081 · Verify this award
Colors
About Mi Bluetooth Headset Mini Primary Function: Uyarina Auqui Wachu Maytu
Mi Bluetooth Headset Mini nisqaqa huk pisi kanan pukllana uyarina auquipaq ruwasqa maytum. Uyarina auqui qaraqa pisilla kachkan, hukllan muyu ñitina apan. Kay maytuqa reqsisqa takiqkunapa rikchayninkunatam servichikun, chaymi óvalo qaraqa uma hina qhawakun, ñitinataq kicharisqa simi hina. Chaymanta huk takiq utaq huk pusaq takiq hina rikchakun, chaymi huk pisi kaqllapaq kausayta qun. Huk PET pampaqa uyarina auquita hinaspa kamachikuqta ñawpaqpi hapin, wiruskunataq pakasqa qhipan. Huk papel qatanam wasichata sinchita hapichkan. Kay ruwayqa 18 chunkamanta 29 watayuq runakunata sunquchayta munan.
About the A' Design Award Qullqi Premiu
Mi Bluetooth Headset Mini Primary Function: Uyarina Auqui Wachu Maytu A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mi Bluetooth Headset Mini Primary Function: Uyarina Auqui Wachu Maytu ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mi Bluetooth Headset Mini Primary Function: Uyarina Auqui Wachu Maytu achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
- Dimensions & Packaging
- dimension: height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, packaging, colorful, musician
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element. - Patents
- Copyrights belong to Xiaomi, 2019
- Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
