DIY Spice Blends by Chef Heidi Social Media Digital Mikhuy Kamachiykuna by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Social Media Digital Mikhuy Kamachiykuna by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Willachiy Kamay Competition Category.

QullqiWillachiy· 2020

DIY Spice Blends by Chef Heidi Social Media Digital Mikhuy Kamachiykuna

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award Qullqi Premiu Winner in Willachiy Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Social Media Digital Mikhuy Kamachiykuna

Unilever Food Solutions nisqanqa Chef Heidi Heckmann nisqaman (Regional Customer Chef, Cape Town) 11 sapalla especias mistiranakuna mikhuy kamachiykunata ruwachiyta churarqa, Robertsons Spice Range nisqawan llamk'achispa. 'Ñuqanchikpa Puriy, Qampa Tariy' campaña rakiqnin hina, yuyayqa kay churaykunawan sapalla siq'ikunata diseñukunata ima ruwanapaq huk kusikuypaq Facebook campañapaq karqa. Sapa simana Chef Heidi-pa sapalla mistiranankuna Facebook Canvas Willaykunapi churasqa karqa. Tukuy kay mikhuy kamachiykunapas iPad uraykachinaman tarikun UFS.com web kitipi.

The Recognition

About the A' Design Award Qullqi Premiu

DIY Spice Blends by Chef Heidi Social Media Digital Mikhuy Kamachiykuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. DIY Spice Blends by Chef Heidi Social Media Digital Mikhuy Kamachiykuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. DIY Spice Blends by Chef Heidi Social Media Digital Mikhuy Kamachiykuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew