Quri Llika · 2020
Macy’s Website E-Commerce Nisqa Rantina Web Pata
- A' Design Award Quri Premiu 2020 in Llika
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website E-Commerce Nisqa Rantina Web Pata
Macy's web patanqa huk e-commerce plataforman, chaywanmi rantiqkuna Macy's ruwasqankunata internetnintakama rantiyta atinku. Kay web pataqa 2019 watapi musuqmanta ruwakurqan rantiqkunap rimasqankuman hina, chaymi huk ch'uya, mana sasa, moda kaqmanta yuyaychasqa ruwayta paqarichirqan. Chay churaynin moda willakuykunamanta rantiqkunap tecnología ruwasqankunamantawan hap'ikun, hinaspa Macy's nisqata huk qhatuqkunamanta t'aqayta munan. Musuq responsive web tecnologíakunam llamk'achisqa karqan, chaymi kay web pataqa laptop computadorakunapi, tabletakunapi, smartphonekunapipas qhawakuyta atin. Llamk'achiqkunap experienciankunamanta maskay taripaykunam kay musuqchayta pusarqan, chaypim tapukuykuna, rimanakuykuna, llamk'achiy pruebakunapas karqan.
About the A' Design Award Quri Premiu
Macy’s Website E-Commerce Nisqa Rantina Web Pata A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Macy’s Website E-Commerce Nisqa Rantina Web Pata ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Macy’s Website E-Commerce Nisqa Rantina Web Pata munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
