Quri Llika · 2021
Inspiration Web tiyay (Website)
- A' Design Award Quri Premiu 2021 in Llika
- CLIENT: Zippo
- Estimated Number of Design Views: 91,346
- Verification code 5CD195687D · Verify this award
Colors
About Inspiration Web tiyay (Website)
Inspiration nisqaqa Zippo marcapaq ruwasqa web tiyaymi. Kay web tiyayqa marcata musuq rikch'ay riqsichiywan hinallataq usuariokunawan rimanakuq interfazwan riqsichin. Kuyuriq imagenkunam paginakunaman experimental rikch'ayta qun. Yana tema nisqataqmi tukuy layout nisqapi churakun, kaqlla qhawariy experienciata yanapananpaq. Chay interaccion disenoqa progresivo usuario interfaz tecnologiawanmi ruwasqa, watukamuqkuna kutin kutin munachikuq kanankupaq. Munayninqa rantiqkunawan rimanakuyta kichaymi, hinallataq marcapa kawsayninta kunan pacha hina rikch'aypi riqsichiymi.
About the A' Design Award Quri Premiu
Inspiration Web tiyay (Website) A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Inspiration Web tiyay (Website) ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Inspiration Web tiyay (Website) munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Image Credits
- ZIPPO NO.347274
