Prakrishi Ch'akisqa Ruru Q'ipichana by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.
QuriPilluchina· 2021
Prakrishi Ch'akisqa Ruru Q'ipichana
by Vishal Vora
Client: Prakrishi
A' Design Award Quri Premiu Winner in Pilluchina Category
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- Verified Award Winner
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The Design
About Prakrishi Ch'akisqa Ruru Q'ipichana
Prakrishi nisqaqa ch'akisqa rurukunapaq q'ipichana huñu, India suyu qhatupaq ruwasqa. Kay diseñoqa huk qhali kawsay qhapaqsuyumanta willakuyta rikuchin, chaypi sapa ch'akisqa ruruqa kikin qhapaqsuyunpa qhapaqnin hina rikuchisqa kachkan. Q'ipichanaqa huk llimp'illayuqmi, ch'akisqa rurulla llimp'ikunawan ñit'isqa kachkan, chayraykum mikhunaqa sapa q'ipipa aswan qhawana kaqnin kanan. Kay huñuqa zip lock nisqa wayaqakunata tawa llimp'i ñit'iywan apaykachan. Sapa q'ipiqa 140 mm kinraynin, 210 mm sayaynintaqmi tupun. Munasqaqa kayqa: hunt'a qhatuna patapi kay ruwasqa sut'i, riqsina ima kananpaq.
The Recognition
About the A' Design Award Quri Premiu
Prakrishi Ch'akisqa Ruru Q'ipichana A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Prakrishi Ch'akisqa Ruru Q'ipichana ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Prakrishi Ch'akisqa Ruru Q'ipichana munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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