Poznan Marathon Medal Ruway Kamachiq: Willakuq Kuyuchiy by Artmask Group

Poznan Marathon Medal Ruway Kamachiq: Willakuq Kuyuchiy by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Kuyuriy Shuyu Kamay Competition Category.

QullqiKuyuriy Shuyu· 2020

Poznan Marathon Medal Ruway Kamachiq: Willakuq Kuyuchiy

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award Qullqi Premiu Winner in Kuyuriy Shuyu Category

40,459

Verified Award Winner

Verify Award Status for #94314

Astawan Maskay Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Ruway Kamachiq: Willakuq Kuyuchiy

Poznan Marathon Medal nisqaqa huk willakuq kuyuchiymi, iskay chunka ñiqi PKO Poznan Marathon nisqap medallankuna rikuchinapaq ruwasqa. Kuyuchiymi rikuchin imaynatas huch'uy raki-rakikunas hukllawakuspa medallata ruwan, sapa raki-rakitaq huk marathon watapa kawsayninta rikuchin. Medallap watunmi llapan ruwaykunamanta ñawpaq fotokunawan siq'isqa, watanmanta watanman churasqa. Medallaqa pusaq chunka pusaq chunka qanchis milímetro sayayniyuq, aceromanta qullqimantawan wischusqa. Kuyuchiymi 4K sut'inchaywan ruwakurqan, wata hunt'ay phaway carrerapaq qillqachikunankupaq.

The Recognition

About the A' Design Award Qullqi Premiu

Poznan Marathon Medal Ruway Kamachiq: Willakuq Kuyuchiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Poznan Marathon Medal Ruway Kamachiq: Willakuq Kuyuchiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Poznan Marathon Medal Ruway Kamachiq: Willakuq Kuyuchiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019